3 Very Important Points To Consider When Choosing Your Website Domain Name

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You may hear how an aged domain is better for ranking & it generally is for several reasons, however you are also in a privileged position if you are purchasing a new domain name for your business; you get to think about it.

Today we will look at important factors on choosing a new name…

This is an extremely important part of your online presence and investing time, money or both on your research can have a massive impact on the profitability of your website or business.

A Keyword Rich Domain Name Will Help Your Search Engine Ranking

Basically if you get a keyword rich domain name you will have more chance of ranking for those keywords or that keyphrase. However, before you rush out and buy a domain there are a few very things you should consider…

1. Are people actually searching for what you think they are searching for?

Keyword research is required. Free tools such as Google Keyword Tool can give you an idea of search volumes. Perhaps there is an alternative that is getting more searches? Does one phrase get a higher volume than the reverse?

2. How competitive is the term?

2.1) How many other people are hoping to rank for your term? Do a Google search and compare the number of results for different variations of your search term in “quotation marks”. Swap the word order. This gives you a very rough idea of comparative competition. Extremely rough! But you get the idea!

2.2) The strength of the competition should also be assessed. For this you will need special SEO software or a lot of time! Even if you only have 100 competitors (unlikely!), if they are all fully established and full strength you will still find it very difficult to rank.

3. Is your name restrictive?

Is your name too specific? This could refer to a geographical modifier (such as a city name) or a product/service. Think about the future. Is there a possibility you will expand to a new area or provide another service?

Domain Name Case Study

This is an informal video for Drain Wizard in Belfast Northern Ireland. Drain Wizard wanted to target “Belfast drain unblocking”. After our research we decided to register www.draincleaningni.co.uk – most of our research was based on the three points above.

The name gives Drain Wizard more exposure and allows for possible expansion…

Your Domain Name

Your domain name is extremely important and can have a large impact on your business for many years to come. It is one of the most important business decisions you will make – business cards can be reprinted, websites can be rebuilt, logos can be redesigned….however (in general) your domain name will never change.

Your domain name is what carries rank. Your link building and google position is based on your domain name. Your emails are @yourdomainname. Although there are ways around this it will cost time and money to setup redirects etc if you need to in several years. There is also a good change of loosing SERPs (your position in Google) and thus business.

Spiderhousepr can provide you with several domain options based on your requirements. The domains we suggest will be available to purchase immediately and be well balanced based on your business needs.

We will analyse keywords and make recommendations based on what is important to your business. Contact us today!

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