Google Maps Optimization – A SEO Case Study

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This is an account of getting a client into the Google maps top box for local search and the results you may achieve with spiderhousepr.

PROFILE: DRAIN WIZARD – Drain Unblocking Northern Ireland

Drain Wizard have been involved in the drain unblocking business in Belfast for 10 years as part of a family business. However last year Debbie decided to “go solo”.

A typical tradesperson, Debbie is very hands on and good at what she does…but not very savvy with computers. As a result, Debbie has been in business for nearly a year yet has zero internet presence. Her entire business currently relies on local newspaper ads and expensive Yellow Pages advertising.

• new business (in the eyes of the internet)
• no website
• no citations (not listed on any websites)
• no Google map listing
• no business cards (but that’s another story!)

 

Recently, based on free advice from spiderhousepr, Debbie setup a Facebook Page for her business which has created awareness through her friends and “friends of friends”.

However, in the drain business recommendations and word of mouth marketing is not enough alone. Unlike good food and places to stay, it is not a profession or service talked about over tea and biscuits! People do not expect to have a blocked drain or a sewer problem…and when they do they search for it.

Top of Google in Less than One Week

Watch the video for a clearer idea of what we do and what is involved in getting you to the top of Google.

In Drain Wizards line of work, being highly visible for local search is of the utmost importance.

So this month she decided to go the “whole hog” and spiderhousepr set her up a website and Google maps listing (aka Google Places or Google Local) – see above video!

Top Google Maps Business Listing

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Comparing Google Maps to Yell.com Advertising

This brief video throws out a few searches for various “drain” searches on Google.co.uk and compares the exposure “Drain Wizard” receives for a map listing (and organic search) compared to if they just had Yell.com advertising…

[UPDATE] We were asked to remove the video.

We strongly recommend looking into the exposure you will get before spending potentially thousands of pounds on advertising.

Choosing Your Business Website Name

I just realised I didn’t cover choosing your business website name. Spiderhousepr choose the website address (domain name) for Drain Wizard. This is really important for fast ranking – I’ll do a quick video to explain! (coming soon)

Adios – til next time!

[googleMap name="Spiderhousepr - Internet Marketing & PR" description="Spiderhousepr Office - Belfast Northern Ireland" width="580"]46 University Street, Belfast BT7 1HB[/googleMap]

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