UK Search Engine Optimisation

Local search is becoming more and more important as printed directories are being replaced by Google searches and mobile browsing – over 70% people turn to the internet when searching for a local business.

Spiderhousepr specialise in local search engine optimisation (local seo / Google maps optimisation) for businesses based in the UK. Our specialist team focus on two areas – your Google Places listing and your business website. Ideally both areas should be focused on for maximum results.

Our UK search engine optimisation focuses on Google and Google Places. Google is still the market leader in the UK with a 90% share of searches.

45% consumers do not have a specific business in mind when conducting local searches

For more local search facts please download our 2010 Local Search Report.

The Elements Of Local Search Engine Optimisation

UK search engine optimisation is not an exact science. Sure there are basic rules to follow, rules everyone should know, but professional search engine optimisation requires meticulous preparation and attention to detail. We love it. We are uber-geekish about it.
There’s nothing we love more than seeing a client hit page one for a new keyword

UK Search Engine Optimisation

Setup Includes:

  • AuditA situation analysis of your current online visibility
  • Competition AnalysisHow are your competitors doing? How many of them are there and how strong are they? This will give us an idea of how much work will be required to compete!
  • Keyword ResearchIn our opinion, the most important step - without it any optimisation is unlikely to be in vain
  • Domain AcquisitionBased on keyword research we can source you a strong domain name which will help climb Google quickly
  • Website MicroformatsProvides clarification to search engines and websites of your locality by organising location and contact data in a specific format
  • Website DescriptionAdd a Tooltip Text
  • Website KeywordsThe keyword meta tag is no longer as important a part of SEO as it used to be
  • Website Title tagsThe most important meta tag - get this one right and we're halfway there!
  • Website ContentAdvice on modifications to your content (inc images) to improve rankings. Depending on your package a number of pages will be modified by us.

Setup Continued:

  • Google AnalyticsSetup of Google analytics.
  • Google WebmasterSetup of Google webmaster inc sitemap submission
  • Google PlacesSetup or acquisition of Google Places.
  • Places DescriptionOptimisation of Google Places description
  • Places ImagesOptimisation of Google Places images - you may not see much difference but a considerable amount of work goes into this 😉
  • Places VideosOptimisation of Google Places video options
  • Places Categories & DetailsOptimisation of Google Places images - careful; don't spam it!
  • Places Geo-TaggingOptimisation of Google Places geotagging opportunities
  • KML SitemapYummy stuff for localisation
  • XML sitemapYour sitemap to help indexing and spidering. English: makes it easier for Google and other search engines to list your website by giving them a map!

UK Search Engine Optimisation

Monthly SEO Includes:

  • Citation buildingVery important this is done in the correct way. Citation building imporves your Google Places listing.
  • Link buildingVery important this is done in the correct way and in a natural manner. This is to improve your website position.
  • Directory submissionsCombination of web directories (for links) and 'traditional' directories (for citations)
  • Search engine submissionsAlthough our primary focus for UK search engine optimisation is Google, we work at getting you into them all!
  • Social bookmarkingSocial bookmarking gains backlinks and social sharing of your wesbite
  • Press release distributionWe offer a variety of options for press release distribution for all budgets.
  • RSS distributionIf you utilize RSS on your website we will promote it!
  • ReportingEvery month you will receive a progress report
  • Secret Juice!As with setup, we have other secret juice to add to the mix....and a lot of love!

We Don’t Skimp On Your SEO!

Your results are our results. We pride ourselves on our work. The above gives you an idea of what is involved in an effective search engine optimisation setup. Our service is complete – we don’t cut corners!

Most web designers are not SEO specialists – popping a few keywords in the header will not cut it! Your website may look lovely but if no one is finding it what is the point? Search engine optimisation is a specialist field and one in which we would love to help you.

Our full setup starts at £695 and includes targetting of 5 keyphrases (keywords), modification of 5 web pages, plus complete optimisation of your Google Places listing. You get an audit and two lots of optimisation for the price of one!

Monthly optimisation is strongly recommended and starts as low as £99 per month for a local micro business in a not-too-comptitive market. For highly competitive markets (businesses with lots of competition and/or strong competition) the costs will be considerbly higher.

Enquire Today!



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