Using Facebook Places (& other check-in sites) to Drive Local Business – Part 2
In the first part of this series, we went through the process of getting familiar with Facebook places to help better understand how the check-in works. Today, I want to expand a bit on that to show you how you can actually use the check-in as incentive for customers to visit your location. We’ll also dig into two other players in the check-in market. This will prepare us for the final few parts of the series, where we’ll talk about Groupon style deals, and new media integration. Why the Check-In Works People check-in for two reasons: 1. Because we love to talk about...
read moreTargeted Facebook Ads : Friends Of Connections Frustration
It seemed like a great idea – targeting friends of connections, but it was only recently I found out how jack it was and left me frustrated and with mixed opinions on Facebook and their technical development. The idea of using “friends of connections” targeting is brilliant. Quite simply you target your ads to friends of the people who already like your Facebook page (or event etc). The advertisement will now display along with the name of friends who already like the page. This gives the ad more credibility and also shows you’re mate is...
read moreUK Internet Industry – A Google Report
Google and Boston Consulting have produced a fantastic website, video and report on what the internet has done for UK business and economy entitled The Connected Kingdom. Here are a few findings from the report. If you are a UK business we strongly encourage you to visit the website and download the full report for yourself (40 pages packed with info!). The UK exports £2.80 for every £1 it imports (ecommerce) The share is larger than that of construction, transportation, or utilities. In 2009, the Internet contributed approx £100 billion (7.2% GDP) to the U.K. economy. The...
read moreFacebook Landing Tabs Disappear for Small Business Pages
On logging in yesterday (Wednesday 19th) spiderhousepr noticed the option to change the default tab had disappeared. It appears that yesterday a decision was made by Facebook to remove the default landing tab for small pages or those without an ad manager (ie not spending +$10,000 on ads). The “Default Landing Tab for Everyone Else” option in settings now only offers “info” or “wall”… We hope Facebook review their decision as taking this away from small business is a big blow. It is also not something that should be solely for large...
read moreAbout The Author
Carley Morrow is a social media and internet marketing consultant and strategist. She posts on all aspects of digital marketing. You can email her via the contact page or connect on
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