Using Facebook Places to Drive Local Business – Part 1

Firstly…apologies for the lack of blogging over the past month. Spiderhousepr have been rather busy setting up nearly 100 professional social media profiles during June! Anyway….time to get back to it & practice what we preach!!! Over the previous several weeks, we’ve been discussing a variety of social media strategies that you can use for your business, but on a macro level. Today, I’d like to dive in and take a closer look at some of the more practical applications of not just social media, but the Internet in general (watch out for future blog posts on Google Places and...

Choosing the Right Social Media for Your Business – Part 3

In the first two installments of this series, we discussed ways to kickstart your social media efforts through Twitter and Facebook, while also developing an understanding of the way secondary sites, like LinkedIn and Flickr can help you round out your social profile. Today, we’ll dig into the final pieces of the puzzle so that you can walk away with an understanding of how to integrate a complete social media experience into your business’ natural marketing efforts. The Nature of Viral Video You’ve probably heard of the Old Spice guy and the ensuing viral youtube video campaign that...

25 Slideshare Marketing Tips – Maximise Your ROI

In terms of social media Slideshare is often overlooked, however Slideshare is the largest online community for viewing and sharing presentations. You can view, upload, embed and easily share your business presentation across the web. Although the volume of viewers is a fraction of the larger social networks, Slideshare commands a much more high-end, business-orientated clientele and ties in nicely with professional networks such as Linkedin.  Slideshare is widely used by business decision makers, B2Bs, public companies and industry experts. Creating even a simple presentation using...

Getting Started With Slideshare (User Guide)

What Is Slideshare? Slideshare is the largest online community for viewing and sharing presentations. You can view, upload, embed and easily share your business presentation across the web. It is widely used by business decision makers, B2Bs and industry experts. Why Is Slideshare Useful For My Business? Much like Youtube (video) and Flickr (images), Slideshare provide a platform and distribution point for your files. They take care of hosting and make you presentation more widely available (eg they display related presentations in a similar way to Youtube thus increasing your...

Choosing the Right Social Media for Your Business – Part 2

In case you missed part 1 of this series, we discussed the finer points of social media and explained why you should start your social media journey with Twitter and Facebook rather than trying to accomplish everything at once. We also provided some quick action steps to help you do just that. In today’s post, I’m going to assume that you’ve already dug into Facebook and Twitter and are ready to move into some of the other prevalent, but less talked about social media platforms. I want to stress that while some of these might be fantastic fits for your business, not all of them...

Targeted Facebook Ads : Friends Of Connections Frustration

It seemed like a great idea – targeting friends of connections, but it was only recently I found out how jack it was and left me frustrated and with mixed opinions on Facebook and their technical development. The idea of using “friends of connections” targeting is brilliant. Quite simply you target your ads to friends of the people who already like your Facebook page (or event etc). The advertisement will now display along with the name of friends who already like the page. This gives the ad more credibility and also shows you’re mate is...

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