Choosing the Right Social Media for Your Business – Part 3
In the first two installments of this series, we discussed ways to kickstart your social media efforts through Twitter and Facebook, while also developing an understanding of the way secondary sites, like LinkedIn and Flickr can help you round out your social profile. Today, we’ll dig into the final pieces of the puzzle so that you can walk away with an understanding of how to integrate a complete social media experience into your business’ natural marketing efforts. The Nature of Viral Video You’ve probably heard of the Old Spice guy and the ensuing viral youtube video campaign that...
read moreGetting Started With Slideshare (User Guide)
What Is Slideshare? Slideshare is the largest online community for viewing and sharing presentations. You can view, upload, embed and easily share your business presentation across the web. It is widely used by business decision makers, B2Bs and industry experts. Why Is Slideshare Useful For My Business? Much like Youtube (video) and Flickr (images), Slideshare provide a platform and distribution point for your files. They take care of hosting and make you presentation more widely available (eg they display related presentations in a similar way to Youtube thus increasing your...
read moreChoosing the Right Social Media for Your Business – Part 2
In case you missed part 1 of this series, we discussed the finer points of social media and explained why you should start your social media journey with Twitter and Facebook rather than trying to accomplish everything at once. We also provided some quick action steps to help you do just that. In today’s post, I’m going to assume that you’ve already dug into Facebook and Twitter and are ready to move into some of the other prevalent, but less talked about social media platforms. I want to stress that while some of these might be fantastic fits for your business, not all of them...
read moreChoosing the Right Social Media for Your Business – Part 1
Social media, which was once dubbed “Web 2.0” and was mocked by mainstream marketing professionals, has quickly become a mainstay in the modern business environment. I know it sounds cliche, but social media isn’t just for early adopters anymore, and though it’s certainly not a substitution for a great marketing plan, it can greatly enhance your company’s marketing and customer relations efforts. But what exactly is social media, and how does one get started? Furthermore, where are the boundaries between social media and other platforms? Let’s talk about the...
read moreAbout The Author
Carley Morrow is a social media and internet marketing consultant and strategist. She posts on all aspects of digital marketing. You can email her via the contact page or connect on
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